How You Position Yourself Determines The Clients You Get
By Vancouver SEO Company +1 778 938 8712
How you position yourself determines the clients that you get.
This was highlighted to me over the weekend as I had a garage sale to move on some items that were not longer needed.
The type of person that runs around from garage sale to garage sale is interesting to watch. You can see that garage sales are the bottom of ladder for people that are looking to spend money. Anything for a couple of dollars is considered ok, but anything above that and you actually see their hearts stop as they hear the price.
This is not saying anything against those people, but it did get me to thinking about how this type of marketing attracts the bottom of the ladder clients.
This in turn lead to me think about how you market yourself – and how you present yourself -is how you get the right clients to deal with.
Then I thought about how to use search engine optimization to get the best clients that you can. This means that you use SEO to make sure that you are found by the type of clients that you want to work with.
Your search engine optimization needs to based on what clients are looking for. What problems are they trying to fix in the niche that you are the expert in?
This starting point means that you can focus your search for clients on what problems that they are having. An example is that they are struggling to find clients for their business. Their pain point is going to be a lack of clients. So you can then focus on a term such as “how to find clients for my business” or “client attraction.” The best search term is often the shortest, but the long tail keywords can also help to get you found and connected with people that are looking for help.
Director and CEO of Vancouver SEO Company
Local Knowledge, Global Reach
White Rock, British Columbia
+1 778 938 8712.
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