SEO – Search Experience Optimization
Vancouver SEO Company +1 778 762 3099.
Search Experience Optimization is going to be more important in the future of your website than just normal search engine optimization. It is going to be the new frontier.
Search Experience Optimization is not just about making sure that your website gets found in online search results, but it also looks at the patterns of people once they are on your website.
This means that you will need to do more to make consumers engage with your site than you are doing now.
So for example you will need to have consumers spend more time on your website. As part of the “qualification” process that a first page website will need, the consumer on these sites will feel connected and resonate with what you are saying. This will be proven by the time that they spend on pages, and how many pages that they visit.
Search Experience Optimization will now look at the search engine optimization that you do for the site, but it will also review how clients act when they get to your site through being found on search results.
So when a client finds your site on the search result that they have conducted, search engines will review what they do next. If they jump and and jump off, then this will be viewed as a fail for the website as it did not answer the question the client wanted to have answered.
Whereas a site that is clicked on from search results, and then has a client stay on the site for a few minutes, and then looks at a few pages, is going to get a better result moving forward. This point of staying on the website longer and doing more with the contents ( be it video or pages they read ) helps to show the search engines that they are having a good experience on your site. The more interaction, the better it is for the business owner.